Royal Mail
Wallace & Gromit Christmas Stamps
Royal Mail's ardent stamp collectors are a dying breed. So, how do you attract a whole new younger generation of philatelists to this most analog of technologies? The Wallace & Gromit Christmas stamp collection would prove to be their best hope.
Working with Aardman, we created the world's first CGI plasticine creator. Users could create their own likeness and then order it up as a legal tender stamp ready to share on the most old-school of social media – their Xmas Cards. Cracking.
