Project Change

Charity at the Moment of Truth.

I'm at my best when I'm upstream on a client's business problem. The less pre-defined, the better. This idea came from an aspiration to create a next generation collection platform for charities.

A virtual collection tin rattling at the right time, the right place, and for the right charity.

Project Change is a revolutionary micro-donating platform built into the heart of a news story. It brings together someone that's just had an emotional response to a human event with the charity best placed to help.

So, rather than just liking something, with one click you can immediately donate to a charity that's ready to actually do something.

Here's the case study film:

Change has already been recognised with an innovation win at The Best Awards. It is a big idea that is set to completely change the way we all give to charity.


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