Project Change
Charity at the Moment of Truth.
I'm at my best when I'm upstream on a client's business problem. The less pre-defined, the better. This idea came from an aspiration to create a next generation collection platform for charities.
A virtual collection tin rattling at the right time, the right place, and for the right charity.
Project Change is a revolutionary micro-donating platform built into the heart of a news story. It brings together someone that's just had an emotional response to a human event with the charity best placed to help.
So, rather than just liking something, with one click you can immediately donate to a charity that's ready to actually do something.
Here's the case study film:
Change has already been recognised with an innovation win at The Best Awards. It is a big idea that is set to completely change the way we all give to charity.